Category Archives: Marketing Advice

Marketing Smarter(er): Reciprocity

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One of the first social psychology concepts I remember really standing out to me as a solid marketing strategy was the idea of reciprocity. Maybe it stood out in particular because I am absolutely, totally and completely, 100% a sucker for it. EVERY DAMN TIME. I just didn’t know what it was.   I already knew that I was a “soft touch” – I just assumed it was part of my…

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Social Psych & Marketing Smarter(er)

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The very first assignment I had to do for an undergraduate sociology course was to answer the question: “How do you expect learning about Social Psychology will help you in your day-to-day life?”   Having flipped through the course materials, I had a pretty solid answer… it just wasn’t an answer that I wanted to share. I actually felt a little ashamed. I was working in a marketing and communications…

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